The career of the 23-year-old model Yulia Lobova can be called impetuous. In 2008, she won the Ford Supermodel Russia competition. She was immediately offered a contract with an agency in Paris. In 2009, she was invited to the Chanel show. After that there were fashion weeks in Paris, Milan, New York. In 2010, the shuttle Yulia Lobova, according to the French magazine Vogue, entered the top ten best models peace. In 2011, she received an exclusive contract with the Women agency in New York, Milan and Paris. She is called the favorite model of Christoph Lumer, the designer of the Hermes brand. Recently, she is not only a highly paid top model, but also a stylist. And also Chief Editor international site about the modeling business. And she, like no one else, knows the whole wrong side of this business. Where no one guarantees anyone neither money nor fame.
- Julia, it turns out that this is not the area where you can plan a career?
There are thousands of professional models. They are all beautiful, hardworking, responsible. And you need luck to be successful. The chance may be given for just one day, and you must seize it.
- What was your chance?
The Chanel Show. This is what singled me out from thousands of novice models, thanks to him I was noticed and remembered.
And when beginner models are used as interiors at some presentations, parties, or just for extras, so that there are beautiful faces among the guests - is this the policy of individual modeling agencies or a common practice in the modeling business? Where are all these scandalous stories about expensive parties where wealthy men come to "pick up a model."
Working at parties, exhibitions and other social events is called "event". It’s not very pleasant to talk about it, but it exists in all countries and they mainly supply models who have just arrived abroad, they don’t know the job yet. On the one hand, the agency gives the girl the opportunity to earn money quickly, because many come without a penny at all. In the "event" work itself, there is no such thing as men molesting women or models. This is not the level of the event and not the audience for someone to be forced to accept an indecent offer.
It all depends on the girl herself, on what she is looking for in such a job. There is no professional growth for a model in such a job. The chance of making the right acquaintance with a casting director or designer at such social events is small, but you can lose the opportunity to get a really good contract. After all, in the morning you have to be cheerful and in shape to go through 6-7 auditions. Nobody needs you there when you're tired.
Have you had to work like this?
I was lucky not to be involved in such presentations. The maximum that I did was castings and work with the designer, when we worked out some images together, did a photo session. I was immediately told that “events” are for those whose professional maximum is to come 1-2 times in order to quickly earn several thousand dollars and go home. Although it happens that girls consciously choose this lifestyle. Some people like to have fun, while others do not have the patience to wait for their chance.
After all, you can run around all the casting directors every day for months, but they don’t take you anywhere. I had a record - 21 castings in one day. When an agency gives you addresses, no one cares how convenient they are in terms of time and location. If you want, you will find a way to be on time, even without knowing the city and not knowing the language. And if you don’t want to or couldn’t, there is someone to choose from. I had to wait for my chance for almost a year.
- And colleagues, according to rumors, are always ready to put a “pig” on them?
Neither at first nor now did I come across the fact that someone tried to “file heels”. Very often, the agency lodges beginner models together, and they live quite amicably. And so everyone gets tired, and if they also wind each other's nerves ... If someone has problems, then colleagues will support, and financially too. If a girl, for example, is ill, but there is no money at all. But at the casting, it's every man for himself.
- The modeling business is often accused of using the labor of minors.
This is a common phenomenon when 14-15-year-old girls are hired. That is why in some countries there is an age limit. In France - 16 years. But many agencies get around these restrictions. 14-year-old girls are sent to work in Asia and by the age of 16 they are already returning to Europe as prototypes.
It is bad for a model to become a hostage of some image. Much more in demand are girls who can easily transform from one image to another. This is the key to the professional longevity of the model, because the fashion for a particular type is changing rapidly. And here, those same 14-year-old girls who dropped out of school for the sake of earning a model, problems lie in wait.
When they grow out of the teenage type, they suddenly realize that they have become uninteresting. Because any designer wants his clothes to be presented the way he sees it. And for the demonstration, girls are needed who will immediately grasp the essence of what the author wanted to show. For example, inspired by the renaissance, he gives the task to the casting director to select girls who not only outwardly match the image, but can also “play” it. How will a girl who doesn't even know what she's talking about do it?
Now some fashion houses are initiating the fight against the "underweight" of models. Like, clothes are sewn for adult women, and there are only “anorexics” on the podium.
There is such. But clothes look better on thin people. Modern requirements modeling business is less than "90-60-90". Therefore, out of 50 models that are involved in the show, only one with “non-standard sizes” can be taken.
Do agencies generally treat models like serfs? You can't get better, you can't get married, you can't have a baby...
This is not uncommon in the contracts of Moscow agencies. But abroad, things are not so tough. If the girl has recovered, then she is given a vacation to bring herself back to normal. And to forbid someone to get married or have children abroad is not practiced at all.
- But after all, you have to give up something yourself?
Yes. After two courses at the Faculty of Law at KSU, I had to quit my studies. I think it's a big sacrifice. Another victim is children. I am mentally and financially ready to give birth. I want this. But at the same time, I realize that right now I can't afford it. I am 23 years old, I am at the peak of my career.
Okay, the life of a model is not an eternal holiday, but hard work. But there must be bonuses, right? Can you call yourself a wealthy woman?
By Russian standards, yes, I am a "bride" with a good dowry. It’s not a problem for me to buy a car, an apartment, but if we talk about good real estate abroad, then we still need to save up.
Does working as a model increase the chance of a successful marriage?
And how! Many girls in 1-2 years get married and leave the business. Around the modeling sphere there are enough men who look good, and are brought up, and educated, and provided. I met my fiancé Omar Arfush at a fashion show in Paris. It was the Vivienne Westwood show where he was the guest of honor. He saw me on the catwalk, and, as he says, immediately fell in love. We have been together for 5 years. We got engaged in November last year.
"Our note: Omar Arfoush is a 39-year-old French billionaire of Lebanese origin. Has dual citizenship of Lebanon and France. Known in France as the former owner of one of the most prestigious Elite modeling agencies. Socialite, a frequent character in gossip columns, eminent fashionista. In Ukraine, he is better known as a composer and founder of the Paparazzi magazine. In 1993 he graduated from the Dnepropetrovsk Musical College named after. Glinka. Co-author of the scandalously sensational book “Sex, Murder, a Million” in 2005, which was based on the story of the Arfush brothers from their “Ukrainian” period of life. Part of the book is devoted to the underside of the modeling business, celebrities and their relationships with famous models. Then the actor Robert De Niro, through the court, achieved a ban on the publication of a chapter about him.
- Already there are some considerations, what will you do "after the podium"? When do models retire?
Usually years in 27-28. I already want to use my knowledge in a different way - I simultaneously work as a stylist, as well as the editor-in-chief and casting director of an international modeling site. It was created specifically for people involved in the modeling business. I am sure that I will continue my education, most likely in France.
- Julia, tell us what you wanted to be as a child?
Ballroom dance teacher. I still love this graceful sport. I studied dancing at school number 34 from the age of seven to fifteen, and thanks to this, my figure became athletic and thin, suitable in all respects for working in the modeling business.
As a child, Yulia Lobova dreamed of becoming a ballroom dance teacher.
- When did you first think about becoming a model, and how did you get into the modeling business?
At about 15 years old, I saw the Fashion TV channel for the first time. Then I realized that I could too it's beautiful to walk the catwalk, showing long haute couture evening dresses, and that my external data is not inferior to the models from this channel. Two years later, I won the regional Ford Super Models beauty contest, where I was noticed by foreign scouts - managers from agencies who are looking for new models. A few months later, I signed contracts with global modeling agencies in Milan, Paris and New York.
Remember the day you decided to enter the Ford Super Models competition that changed your life so dramatically?
It was the summer of 2008, when I closed the session with honors at the Faculty of Law of KSU in Naberezhnye Chelny. A classmate persuaded me to go to a casting for novice models. The competition was organized by the Russian Style agency. I took part in the qualifying round only out of interest, I didn’t have any personal ambitions to get into the models, besides, I didn’t believe at all that I could win. Everyone around said that everything was bought and paid for, but to my great surprise, I realized that these days the modeling business is the most honest and clean.
- How did you feel when you got your first contract?
The first contract that each model signs is an employment contract between the model and the agency for a period of three years. It only aroused in me, a seventeen-year-old girl, a sense of duty and fear, since many points spoke of the obligation to pay taxes to the agency, income taxes to the country in which you work. In America, for example, income tax for models is 30% of each exit, in Italy up to 60%, in France 73%.
I remember my first significant job very well. This was before I met my future husband. I took part in the fashion show of the famous fashion house Chanel at Paris Fashion Week. Only famous top models and a few new faces, chosen by Karl Lagerfeld himself, participated in this show. About me at the casting, he said that he had never seen such white natural curls, and that an image consisting of a classic cropped jacket and a beige tweed pencil skirt would be perfect for me. More than 150 unknown models took part in the casting, claiming five places in the show.
This job changed my status as an aspiring model and influenced the successful development of my career. The first cover for the Italian magazine ELLE, on which I shot a few months earlier in New York, came in handy, they began to recognize me. Offers and contracts from the biggest brands fell like a cornucopia, and the agency increased my fee. I worked in such fashion houses as Kenzo, Lacost, Celine, Givenchy, Ungaro, Roberto Cavalli, Diesel, Jil Sander, Alexander Mcqueen, and also received a two-year contract with the Hermes brand and the right to open the show in 2011 at Paris Fashion Week. After that, Vogue Paris named me one of the most successful Russian models. A year ago, I signed a contract with Louis Vuitton, where I currently work.
Julia Lobova - favorite best designers peaceMany people think that being a model is easy. Tell us about the backstage life of a top model. What is the most difficult thing in your work? How did you get involved in the fast paced everyday life of the modeling business after a calm and measured life in Naberezhnye Chelny?
The first two months abroad passed in a blur. My family has never traveled outside of Russia. Fear new country, lack of knowledge of the language, loneliness, minimal experience in the modeling field, endless exhausting ten-hour work in the form of winter shootings on the street in summer dresses - all this undermined my desire to be a model. I even considered quitting this “easy glamorous job”. My seventeen-year-old psyche was not ready for adulthood.
Now I know that it was this time that gave me the strength to believe in myself, become a successful person and remain a person in any situation.
- You had a chance to work in the most different countries Oh. Which one do you feel most comfortable in?
I have a hard time adjusting to a new place. I lived in New York for a year and eight months, but when I met my future husband in Paris, I realized that this city was my new home.
How often do you manage to visit Naberezhnye Chelny and see your family? Do you miss your hometown, and what moments of life, associated with Chelny, youdo you remember the most?
Of course, I miss my relatives, I come to Chelny 2-3 times a year, but I try more so that my parents and brother see the world. They have already visited Spain, France, Ukraine and the USA.
I remember when I was in my first year at university, I was an intern as a local TV weather presenter, and I was pretty good at it. Probably, if it were not for her modeling career, she would have remained working on television in our city.
Top model with her brother Danil in France. year 2012. Mom Elena Lobova, dad - Eduard Lobov and husband - Omar ArfushHow did you meet your future spouse? Omar is said to have proposed to you in a romantic setting on St. Barth's Island. Tell me how it was.
Omar saw me on the catwalk of the famous Vivienne Weswood brand in Paris, he was invited to the show as a VIP guest. After the show, he came backstage to meet me. I did not know who he was, but the fact that the foreigner spoke to me in Russian flattered me, and besides, he had an excellent style, which could not be ignored.
About the proposal of the hand and heart - the truth! It happened on a picturesque beach on an island in the Caribbean. For Omar, this was a big step since he never married. And for me it was a very touching and long-awaited moment, because we lived in a civil marriage for 4 years. People in swimsuits, frozen in surprise, applauded when it sounded in French: “Be my wife.” We both burst into tears. A year later, we signed modestly and quietly, in the presence of two witnesses, at the city hall of Paris. This year we have been together for 6 years and love each other very much.
- Who do you consider yourself now - Russian or French?
Russian 100%, but a French passport is just around the corner.
Yulia Lobova with her husband Omar Arfush at a fashion show in Paris, January 2015- Do you consider yourself a good housewife? Do you cook your own food?
I create comfort, peace, order and a favorable atmosphere at home. We always want to return to our house - this is what my husband appreciates. Marriage is not about feeding each other better...
- Is it true that your husband introduced you to the current President of France Francois Hollande?
Yes, indeed, and Bill Clinton. The meeting took place at a private charity dinner supported by the UN in Paris in 2014.
With French President Francois Hollande. year 2014- Tell us, what is the daily routine of a top model and the wife of a wealthy man?
I study and work. I have a job at the Louis Vuitton fashion house from 9 am to 1 pm, then a quick lunch in the dining room. Then I go to study at the ESMODE institute by 14:00. I am almost always late, and the directorate of the institute made an exception for me, because I am the only working student on the course. I finish my studies at 19:00, often I have to return for 2-3 hours to work, but if I'm lucky, I return home. Every evening I have dinner with my husband, then we watch movies together. On Saturday, I allow myself to sleep, go for a massage, see my friends. Often on weekends we go to the Paris flea market, where we have lunch at our favorite restaurant "Ma Cocotte" and stay for a stroll through the antique shops. On Sunday we often go to the opera. Omar has a classical musical education, he graduated from the Conservatory. Tchaikovsky in Moscow. My husband is a pianist, few people know about it. It happens that plans for the weekend are ruined, because according to the contract, the designer of the Louis Vuitton house has the right to call me to work on the day off.
- Has your husband ever been to Naberezhnye Chelny? If so, how does he like our city?
Omar flew to Naberezhnye Chelny in 2011 to meet my family.
Once, in an interview with a major foreign publication, my husband was asked a question about the place on the planet , where he would dream to visit, he answered with a smile: Naberezhnie Chelny. No one understood what he said, and the presenter asked to clarify where it was heavenly place(laughs).
Julia and Omar on Red Square in Moscow. 2011- Not every model at the peak of her career decides to have a baby. Was this decision easy for you? Did you have a choice between career and family? (Julia is located - ed.)
For 7 years I put off this event, as my career was in the first place for me. Now I can afford it and don't want to put it off, I've always dreamed of a big family.
- When do you plan to return to work??
The agency did not terminate the contract with me, even supported me a lot, sent flowers and a postcard with congratulations. I think next year I will be on the podium again if I get back in proper shape.
- Would you like your daughter to become a model?
Definitely yes! This is a beautiful and worthy job, I will only be proud if my daughter follows in my footsteps, but we will not be upset if she chooses something else. Omar dreams of giving children a classical musical education. Parents should always support their children in any endeavor. That's what my mom says, and I totally agree with her.
Julia, at social events you can often be seen surrounded by stars, with which celebrity do you maintain friendly relations?
We are close friends with the seven-time Tour de France cycling champion Richard Virang, with the French MP Thierry Mariani, as well as with the political legend of France - the former Minister of Foreign Affairs, the President of the Constitutional Court and the personal lawyer of the Picasso family - Roland Dumas. Monsieur Dumas was my witness at the wedding, and Monsieur Mariani was my husband's witness. (In France, the bride's witness may be a man).
With Lady Gaga backstage at the Thierry Mugler show in Paris
- Do you think that the model must certainly be beautiful?
Absolutely not! According to statistics, in high fashion, models stay longer with unusual facial features and ideal parameters of 80-60-88 and over 174 cm tall. Most often, these are very thin and "long" girls, among the people they would not be called beauties.
Is it true that the modeling business is very tough and sometimes unfair competition? You can often hear stories about models having their dresses torn or their heels broken before going on the catwalk. Have you faced such situations? How did you deal with them?
Of course, at the castings, the competition is tough, up to 150 people for one or two jobs, but the models always morally and even financially help each other. I remember in Milan one model got pneumonia and she had no money to pay the doctor. We were five girls from different countries, we collected money and paid for her doctor's appointment and treatment. So all this is nonsense about filed heels and broken glass in shoes.
- What do you plan to do after the end of your modeling career?
I sincerely fell in love with the world of fashion, I want to work in this area all my life, which is why I try myself as a stylist and study full-time as a fashion designer and stylist at the Esmode University in Paris. Fashion house Louis Vuitton supports me in every possible way, since it was on the recommendation of the designer that I entered it.
Yulia Lobova's best friend Alisa Osipova:
We met Yulia at school, in the third grade, but we started to be friends from the 8th-9th grade. She has always been an active, purposeful and sociable girl. At school, she was engaged in ballroom dancing, always went to competitions, often won prizes. At home they had a wall on which they hung awards. At school, she ran for the Children's City Duma, participated in performances. At the university she wrote poems and read them at the competition of readers, by the way, also successfully.
I could not imagine that Yulia would become a model, because she had never been in the modeling business. But what in the future it will become successful person, I had no doubt.
After the Ford Super Models competition, I think it was difficult for her to go abroad alone for the first time, without anyone's help to solve problems and make decisions.
Julia is a positive and goal-oriented person. She always tried to make friends with everyone, make a good impression and never be capricious. It's not enough to be beautiful, you need to be able to communicate.
After Julia became a professional model, she did not change, perhaps her character became a little stronger. But she is still the same cheerful, enthusiastic, sociable, honors family traditions.
Yulia is the soul of the company, once I was with her on the set, the film crew did not have a soul in her, although they worked together for the first time. She communicated with everyone, fed everyone with nuts. In general, by the end of the shooting day, everyone dispersed in a good mood and almost became best friends.
With childhood friend Alisa Osipova. South of Italy 2014Reseda Khairutdinova, director of the Russian Style modeling agency:
Julia first came to us at the Prom Queen contest, I told her then: “Better come to Ford Super Models.” Because her type was just right for this competition. I knew that she would have a modeling career.
After she took first place in Chelny on Ford Super Models, we went to Moscow with her. The brunette won. Julia has too cold appearance, she is very light, so she was awarded second place. But despite this, we signed a contract with the agency. So, Julia, with tears and apprehension, went abroad.
For two months of work in France, she entered the top ten best novice models. If Julia had stayed in Moscow, then she would not have what she has achieved now.
Julia has a very different appearance. She is thin, light, I would even say nondescript. But thanks to her face, they took her, even though she lacked two centimeters in height. Her type is suitable for France, and not for America, and not for Russia. Our viewer could not fall in love with her, as a European one.
Roman Efremov, Julia Zainullina
Charming, fragile Julia Lobova is the embodiment of femininity. Creative work, sincerity and honesty - this is what Julia is guided by, developing her business. Her appearance and way of thinking completely destroy the stereotype that a business woman should be cold and tough. Julia gave a detailed answer to the questions of the Persona online magazine about her business, a friendly team of like-minded people, dreams and plans.
Julia, how did you get into private business?
Before starting my own business, I worked as an employee in a large retail company for 10 years. Of these, the last 4 years in the position of top manager. During this time, I have gained tremendous practical experience, acquired a serious store of knowledge, which is very helpful today. At the moment when the question arose of finding a further way of implementation, I found myself in a dilemma: continue to develop in another large company or try something of my own. The family supported the idea of establishing their own furniture manufacturing company. The ideological inspirer and active organizer of the technological process was my brother, with whom today we are developing the "Academy of Comfort" and other business areas.
What obstacles did you have to overcome in the early stages of work?
The first year was the hardest. After all, when you start a business from scratch, you are faced with the fact that you don’t know anything about production technology, equipment, company organization principles, and requirements for specialists. But, in spite of everything, we gradually moved forward.
At first, I had to fill the bumps. I feel deep gratitude to the first clients who trusted me not as a professional in the furniture industry, but as a person. I remember and appreciate their support and faith in me, in my work. We still maintain warm relations with many of them.
Why did you choose to deal with furniture?
The thing is, I wanted to try something new. Use your knowledge and managerial experience in a fundamentally different area. There was a desire to understand everything, understand the principles of work and bring the quality of products to a decent level.
Just at that moment, my husband and I bought a new apartment, and it was necessary to furnish it. I unwittingly had to study the market. Choosing furniture from various suppliers and manufacturers, as a buyer, I understood the needs of customers. I have formed my own idea of a product that would satisfy the aesthetic and practical requirements of a certain circle of people. And so the idea was born to create furniture according to individual projects.
Julia, can you highlight significant moments in the history of your business that marked the positive dynamics of its development?
One of the most important stages is the opening of an office where the designer works with clients, introduces them to samples. The office forms the buyer's opinion about the company. Our first premise was in an ordinary high-rise business center. But having settled there, I immediately decided that as soon as transition period, and there will be an opportunity, we will move to a presentable salon. And so it happened. The next step was the opening of a furniture showroom at st. Tukhachevsky 47, where we work today and where it is not a shame to invite customers.
Another milestone in our journey is the creation of a website. We worked on it for a long time and got what we wanted. The correct representation of the company in the global network is a very important point. Today, many customers come to us from the Internet. People have a limited time resource, and it is convenient to choose furniture on the site. The website of the "Academy of Comfort" provides the most complete information about our activities and products.
Significant stages were the expansion of production areas. As the company grows, this becomes inevitable. We have gone through three moves. Now the production is located in the premises, which in the next few years will allow to carry out the planned scope of work.
What are the advantages of production over intermediary trade?
The value of production lies in the fact that you organize the process of creating something new that did not exist before. From disparate materials, the efforts of the whole team create the final product. A few days ago there was nothing, and now in front of you, for example, is a one-of-a-kind kitchen set. And all thanks to the creative work of your colleagues. It's an indescribable feeling! In production, the importance of people cannot be underestimated. The selection of specialists, good professionals is very important. After all, the company is responsible to the customer for the entire process, from beginning to end.
Julia, on what principle is the work of your designers based, how do they find mutual language with customers?
There are several principles of work that I voice to employees. One of them: it is very important to hear the wishes of the client! Although not all customers, coming to the Academy of Comfort, know what they want. Or, even if they know, they cannot put it into words. And here the task of the designer is not to insist on his own, but to understand the visual and practical preferences of the client, find out all the nuances, feel them, and then create sketches. It is necessary to find out in what environment a person feels comfortable. The designer should not impose his taste. And now such specialists work in our team. I am especially happy when the result of our work exceeds the expectations of the customer. This means that the goal has been achieved!
In the old days, furniture making was considered an art. The work of some masters could only be afforded by kings. Today, a lot of high-quality, beautiful furniture is also produced, but people do not experience such awe of it and, at any opportunity, seek to replace it with a more modern, fashionable one. How do you feel about it?
Of course, now the furniture that is family value, restored, passed down from generation to generation, less common. I tend to believe that there is furniture that you want to admire as a piece of art. And there is, for example, a kitchen, which I treat from a functional position. It certainly fits into the interior design, it is comfortable, practical and of high quality, but it is not an artistic masterpiece. Both should be present in our life. But one piece of furniture should make life easier, make it more comfortable. And the other is passed from children to grandchildren. Such an analogy can be drawn with dishes or books. This is not because the value of the work of the masters is depreciated. Just need some furniture.
Julia, what are the plans of the "Academy of Comfort" for the near future?
This year our company is 5 years old. For business, this is a stage of stability. Now I would like to work on honing technologies, improving product quality, working on issues of price optimization, and the professional competence of employees.
The Academy of Comfort brand is officially registered. There is a desire to actively engage in strengthening our image. So that sustainable positive characteristics are associated with the brand. The client must understand that by contacting us, he will receive a quality product, the work will be completed on time, and he will not regret the investment.
We are currently developing the production of artificial stone products. And, if we talk about plans for the future, we will continue to work in this direction.
And the "Academy of Comfort" purchased equipment for the manufacture of furniture facades. We are mastering it, testing it and will start production in the near future. This will allow us to control the timing of orders, raise the quality bar and reduce the cost of our products.
Let's move on to your new field of activity - the Clean House company.
In the spring of last year, we decided to start supplying home robotics. These products are of interest to our target audience - active, working people who want to keep their homes clean. We carefully analyzed the characteristics of the equipment, studied the opinions of consumers and specialists.
"Clean House" offers customers robotic vacuum cleaners of reliable brands "iRobot" (made in the USA) and "iClebo" (made in South Korea). We are also now introducing home robots to the market that independently clean tiles, windows, mirrors, as well as lawnmower robots that are relevant for the summer season. This is the technique that helps to make life more comfortable and use time efficiently.
And as for warranty service, how is it carried out?
Since we are official representatives of manufacturers, we do service in Kemerovo. And only in case of complex breakdowns that require testing for special equipment, we send equipment to Moscow or St. Petersburg. All consumables can be purchased from us.
I would like to draw your attention to the fact that we trade at the lowest prices stated on Russian market. We can consult on any issues, get qualified assistance, see the robots in action. Working with a reliable company reduces risks and gives guarantees to our customers. (robot-shops.ru)
Julia, you assign the main role in the successful operation of the business to the team. How do you build relationships with subordinates and colleagues?
I am convinced that the success and development of the company rests on people. On specific personalities and on the principles of the company, which are shared by all team members. To date, we have formed the team that I have always dreamed of. I feel comfortable building with them, and a good climate in the team is reinforced by the desire to grow and develop with the company.
Julia, what principles are you talking about?
The main qualities that must be present in our employees are responsibility and commitment to agreements. And it doesn't matter if they are oral or documented.
In addition, I teach team members to be selfless towards each other and clients. To be able to be useful, and not to strive, by all means, to obtain a moral or material benefit.
We must help people and resolve issues in a way that keeps the customer satisfied, even if it means additional costs for the company. I ask my employees to treat customers sincerely, to offer not what is profitable to sell, but those materials that they would use in the production of furniture for their loved ones. I have seen many times that this principle works very well. People appreciate when they do not impose what is more expensive, but, based on their needs and capabilities, they select the best option. As an employer, I fulfill my obligations. I try to be humane to the personal situations of employees.
Julia, how do you spend your free time? What is your hobby?
I really appreciate human communication. In this sense, owning a business has a huge plus - the ability to create a pleasant environment.
In the work process, I am not fixated only on profit. For me, the present moment is important. I enjoy the work itself. I live for the sake of bright emotions, communication, development.
Entrepreneurial activity gave the opportunity to get acquainted with a wide range of truly interesting people- successful businessmen at trainings, seminars, conferences; business and creative women from the Fashion Tuesday community; participants of the intellectual game "60 seconds". This makes it possible to recharge with energy, switch attention from everyday affairs to exciting communication, exchange of experience. Their business partners I love for new ideas, joint projects, development opportunities. All this allows you to grow internally.
I also like morning meetings with friends in gym and chatting over a large cup of latte coffee. They give a powerful positive charge, a sense of drive, satisfaction.
But I especially appreciate the time spent with family and close friends. We go to Sheregesh together, sometimes go to a hockey match or just have dinner in a pleasant environment. Thanks to close people, I have the opportunity to be realized and be myself. Love them!
Top model from Naberezhnye Chelny Yulia Lobova became a mother this summer - baby Gustavia was born. The father of the child and the husband of the model is the French millionaire businessman Omar Arfoush. Despite the recent birth, the ex-shuttle is in perfect shape and has already started work, and Omar has written a book that he dedicated to his beloved wife.
“I love being a mom. We want two more children, - Yulia Lobova shares her impressions. - Our daughter Gustavia is already four months old, she is very calm, she sleeps all night. This is what helped me get back to work, my husband looks after the child while I work. In France, this is considered normal, here women are emancipated, work and earn on an equal footing with men, and they stop breastfeeding in the third month.”
Julia entered the catwalk already at the end of September - she held six shows at Paris Fashion Week. The agency believes that she is in great shape, otherwise she simply would not be allowed to work.
“I returned to work at the Louis Vuitton fashion house. Everyone supports me there, they allow me to see the child at lunchtime and even offered to arrange my daughter in the nursery of the fashion house, which are located in the same building where I work, - says Yulia. “In general, this is a rarity, since I have an annual contract, and the privilege with a luxury nursery is only for workers at home with a lifetime contract.”
Fashion house Louis Vuitton takes special care of its diva from Russia. So, among other things, he paid half the amount for the birth of Yulia Lobova in a prestigious private clinic " La Muet”, where many stars and even the wife of former French President Nicolas Sarkozy, Carla Bruni, gave birth.
By the way, baby Gustavia has Russian citizenship, and she will receive a French passport at the age of 13.
Meanwhile, Omar Arfush published new book- "Models", the publisher of which was the famous Parisian printing house Cherche Midi. The photographs for the book and the portrait of the author were taken by renowned fashion photographer Patrick Demarchelier. The Arfouches came to St. Barts on purpose at the invitation of Patrick, who has been working in his own studio on the island for many years. Here Julia and Omar have their own villa.
Omar Arfush dedicated the book to his wife, Yulia Lobova. It was she who inspired the author to tell all about real life models. " Models (from A to Z)» raises the curtain for those who want to plunge into the amazing and cruel world fashion.
As top model Yulia Lobova herself told Chelninsky News, the book is built in the form of a dictionary containing more than 150 words. The most popular words are model, designer, fashion week, casting and others. The book tells why the time of top models has passed and who benefits from new faces; how to distinguish a model for filming from a catwalk model; what are their fees and what do they spend them on; how much taxes they pay, and what percentage the agency takes from them.
The book is available in all bookstores in France. It will be published in Russia in 2016. Due to good sales, the publisher invited Omar to publish several more fashion books. These will be fashion guides in Paris, London, Rio de Janeiro and Moscow.
Reference:
Omar Arfush has been working in the fashion world for over fifteen years. He founded the World Aspiring Model Competition " Elite Model Look" and "Miss Europe". The author of the book also became the initiator of the law in France, which prohibits modeling until the age of sixteen. The businessman already has experience in the literary business. For example, in 2006 he published the book " Omar Arfush: confession of a millionaire».
Julia Lobova was born and raised in Naberezhnye Chelny and now lives and works in France. Her meteoric career began in 2008. Then she won the Ford Supermodel Russia contest. Chelninka worked in such fashion houses as Kenzo, Lacost, Celine, Givenchy, Ungaro, Roberto Cavalli, Diesel, Jil Sander, Alexander Mcqueen, opened the show at the Paris Fashion Week. The authoritative magazine Vogue Paris called Lobova one of the most successful Russian models.
On the red carpet of the film festival French city DeauvilleAt the wedding of Walid Arfush - Omar's brother This material was published on the BezFormata website on January 11, 2019,
below is the date when the material was published on the site of the original source!
Loading...