It was founded on March 18, 1946 in London on the initiative of the Swiss Society of Hotel Owners. It was formed by combining the functions of the International Association of Hotel Workers, founded in 1869, and the International Hotel Union, founded in 1921. The Charter and existing principles of activity came into force on January 1, 1978. It unites about 80 national hotel associations. The total number of members of the International Hotel Association reaches 4500 from 145 countries of the world.

The goals of the association are: development of cooperation between national hotel associations of all countries of the world, protection of personal and professional interests of its members, study of the problems of the global hotel industry and international tourism, participation in the development of the hotel industry, assistance in the study of professional issues related to management, international financial settlements , insurance, foreign exchange, working conditions for personnel, the creation of qualification systems, the publication and exchange of information and reference materials, providing commercial information and assistance in settling financial settlements with travel companies.

The activity of the International Hotel Association is focused on the study of problems related to legal aspects and legislation, technological development, marketing, professional training in the hotel industry. Protects and defends the interests of the tourism service sector in intergovernmental and non-governmental organizations. Association members receive information about their rights and obligations in their business relations with travel agencies, exchange experience in the field of the latest technologies and services. The Association organizes annual study tours and programs, special seminars.

The Association is actively engaged in publishing activities: a newspaper is published about news in the industry (published twice a month), annual directories: an international hotel guide - International Hotel Guide, an international register of travel agencies - World Directory of Travel Agencies, an international register of hotels and restaurants - Hotels and Restaurants International. These publications allow all companies and organizations to navigate the hospitality and tourism industry, using the detailed information provided in directories and specialized registers. Russian travel companies have long appreciated the usefulness of these publications and successfully use them in their work.

The General Congress of the International Hotel Association, convened every 2 years, is the governing body. The administrative bodies are the executive committee and the council. Day-to-day work is carried out by the secretariat.

8.6. Associations and unions in the hotel industry: a look into the future

The first associations were formed in Europe in the 14th century, when the first guilds of innkeepers were organized. At the turn of the XIX-XX centuries. syndicates, corporations and joint-stock companies were created, uniting various enterprises, the process of initial accumulation of capital in the hotel business was carried out.

In London in 1906, the "Hotel Owners Union" was organized, it united 1700 hotels in Europe. The trend towards the pooling of capitals has greatly contributed to the creation and, consequently, the offer of better hotel services.

Consider the main factors influencing the desire of hotel owners to unite, first of all, they include:

The need to fully load the hotel;
- ensuring compliance with equipment and equipment standards;
- high competition;
- market conditions;
- improvement of a flexible personnel policy and professional training;
- creation of investment funds.

The main goals of creating associations are:

Exchange of information through mass media;
- creating an image among members of associations;
- representation at the federal level (regional);
- preferential group insurance;
- periodical advertising campaigns;
- joint price control;
- assistance in improving enterprise management;
- patronage of permanent members in promotion through the ranks.

The most famous associations that are successfully developing in the hotel services market are:

1. HORTEC (confederation national associations hotels and restaurants) - 1200 hotels and restaurants, 22 national organizations.
2. AH & MA (American Association of Hotels and Motels). It was organized in 1910. It unites 70 American and 33 foreign national associations, 675 allied enterprises. This association contributed to the emergence of MAFO.
3. MAFO (American Association of Franchise Associations).
4. "The Leading Hotels of the World" (1927) includes 315 luxury hotels.
5. MGA (international hotel association).

The information provided is a clear evidence that in the global hotel business, the process of consolidating hotel services is being carried out in order to obtain additional profit, stimulate sales of the hotel product and insure possible commercial risks.

After studying the materials in this section, you have received information that:

The hotel, as a complex entity, requires a clear management structure;
- there are hotel chains and "independent" hotel consortiums;
- the entry of the hotel into a particular hotel chain significantly increases the income of the enterprise;
- Increasingly, hotel companies resort to concluding a franchise agreement;
- the role of hotel chains in the global hospitality business is constantly increasing;
- hotel chains penetrate into the hotel business in Russia;
- hotel associations play a significant role in the development of the hotel business.

Control questions and tasks

1. Explain the main reasons that require the creation of a hotel management system.
2. What is the advantage of W. Ritz hotels?
3. What is the difference between K. Wilson's hotel business model?
4. What are the main requirements that the Holiday Inn hotel chain meets?
5. What are the functions of a franchisor?
6. What is the role of the hotel concept in the development of the hotel business?
7. What is the advantage of a transit hotel?
8. What are the main features of a holiday hotel?
9. What are the conditions for signing a franchise agreement?
10. Name the main hotel chains in the world of hospitality.
11. How effective and justified is the introduction of hotel chains in the hotel business in Russia?
12. Will the associations and unions that arise in the hospitality industry contribute to a better delivery of hospitality services?
13. What, in your opinion, are the reasons for the consolidation of the hotel business?
14. How intensively are such processes implemented in Russia?

In London in 1906, the "Union of Hotel Owners" was organized, it united 1700 hotels in Europe. The trend towards the pooling of capitals has greatly contributed to the creation and, consequently, the offer of better hotel services.

Consider the main factors influencing the desire of hotel owners to unite:

the need to fully load the hotel;
ensuring compliance with equipment and equipment standards;
high competition;
market conditions;
improvement of flexible personnel policy and professional training;
creation of investment funds.

The main goals of the association are:

exchange of information through mass media;
creation of the image of the members of associations;
representation at the federal (regional) level;
preferential group insurance;
periodical advertising campaigns;
joint price controls;
assistance in improving enterprise management;
patronage of permanent members in promotion through the ranks.

Here are the most famous associations that are successfully developing in the hotel services market.

1. "HORTEK" (confederation of national associations of hotels and restaurants) - 1200 hotels and restaurants, 22 national organizations.
2. AN & MA(American Association of Hotels and Motels) - organized in 1910. It unites 70 American and 33 foreign national associations, 675 and allied enterprises. This association contributed to the emergence of MAFO.
3. MAFO (American Association of Franchise Associations).
4. The Leading Hotels of the World(1927) - includes 315 luxury hotels.
5. MGA (International Hotel Association) is the leading international organization in the field of hospitality (was established in 1946). The main task of the IGA is to protect the interests of its members in international governmental and non-governmental organizations. To this end, regular research is carried out in the field of international legislation, marketing, much attention is paid to the problems of hotel construction, their classification, and the effectiveness of capital investments. A special contribution to the development of international tourism and the hotel industry was the adoption in 1981 of the International Hotel Rules (see Appendix 3).

In most countries of the world, hotel chains and individual hotels have formed, on a voluntary basis, national hotel associations to protect professional, industry and economic interests.

Russian Hotel Association (RGA)] established in 1997, its founders are the leading hotels in Moscow, St. Petersburg, Sochi, Ryazan, Irkutsk and other cities of the Russian Federation. This is non-profit organization, uniting hotel enterprises and other collective accommodation facilities, as well as manufacturers of goods and services of their day, financial institutions, educational establishments and others. The main activities of the RGA:

cooperation aimed at promoting the development of the domestic hotel industry, expanding and improving the quality of hotel services and promoting them to the domestic Russian and foreign markets;
participation in the development of federal, regional and local regulatory legal acts that meet the professional interests of the members of the Association;
establishing and maintaining internal corporate relations that contribute to the expansion of business and professional contacts, the protection of the Russian hotel business, and fair competition;
participation in the development and implementation of national and international programs and projects in the hotel industry;
practical implementation of a specific program of action. In December 2003 RGA became a member International Association

hotels and restaurants.

The Association is constantly expanding the scope of its activities, seeking influence on the development of legislative and executive authorities of the legal, economic and social policy meeting the professional interests of the members of the Association, and the organization of favorable conditions in the financial and economic sphere of the activities of hotels (accommodation facilities). To achieve these goals, the RGA:

participates in the development of legal regulations at the federal, regional and local levels on the development and support of the activities of hotel enterprises (accommodation facilities);
conducts a comprehensive examination of the work of any hotel (accommodation facility) or its individual areas with the development of specific proposals for a real improvement in the activities of the hotel (accommodation facility) and increasing the efficiency of its financial and economic indicators;
carries out the selection of investors for the implementation of projects and programs, assists in the preparation of various documents, licensing of economic activities, certification of enterprises in the hotel and restaurant business;
forms a database of manufacturers of goods and services for the hotel and restaurant business and concludes agreements with them on the provision of services to members of the RGA on a preferential basis;
organizes practical seminars on legal issues for members of the Association, accounting, advanced hotel technologies, goods, services, etc.;
organizes training and retraining of personnel at all levels of education in all professions of the hotel and restaurant business;
participates in hotel and tourism exhibitions, advertising the activities of the Association and its members;
organizes through the journal of the RGA "Parade of Hotels" (delivered to the members of the RGA free of charge) information support for the activities of the RGA and its members; the journal publishes problematic articles, new legislative acts and other regulations in the field of hotel business, information about new technologies in the hotel and restaurant business, advertising of full and associated members of the RGA, advertising of goods and services for hotels;
organizes work with travel agencies, travel agencies and tour operators to expand tourist routes with the inclusion of hotels (accommodation facilities) of members of the Association, carries out any specific work at the request of a member of the RGA.

Federation of Restaurateurs and Hoteliers of Russia (FRiO) created by leading restaurateurs and hoteliers in Russia with the aim of developing the food and hospitality industry by consolidating all its enterprises into one powerful driving force to overcome obstacles hindering the development of the industry.

Today, FRIO unites more than 1,000 enterprises of the Russian food and hospitality industry of all levels and directions: gourmet restaurants and fast food establishments, clubs and entertainment centers, city hotels and country hotel complexes. Hospitality enterprises included in the FRiO are located in all regions of the Russian Federation - from Vladivostok to Kaliningrad and from Murmansk to Krasnodar.

The Federation includes not only representatives of large cities such as Moscow, St. Petersburg, Krasnoyarsk, Kazan, Perm, Voronezh, but also regional Russia - Rybinsk (Yaroslavl region), Pervouralsk (Sverdlovsk region), Novokuznetsk (Kemerovo Region), Orsk (Orenburg Region), Magnitogorsk (Chelyabinsk Region), Anapa and Gelendzhik (Krasnodar Territory), Noyabrsk (Tyumen Region), Zavolzhye (Nizhny Novgorod region), Cherepovets (Vologda region), Kirovo-Chepetsk (Kirov region), etc.

The FR&O also includes regional professional associations:

1) Association of restaurateurs and hoteliers of the Nizhny Novgorod region;
2) Association of restaurateurs and hoteliers of Kazan and the Republic of Tatarstan;
3) Association of restaurateurs of the city of Chelyabinsk (Chelyabinsk);
4) Far Eastern Association of Restaurateurs and Hoteliers (Vladivostok);
5) Moscow Regional Hotel Association (Moscow);
6) Ryazan Association of Restaurateurs and Hoteliers (Ryazan);
7) Siberian Hospitality Association (Krasnoyarsk);
8) Federation of restaurateurs and hoteliers of Ufa, Republic of Bashkortostan.

International Hotel Association (IHA)

The International Hotel Association (IHA) - the leading international organization in the field of hospitality - was established in 1946. The main task of the IHA is to protect the interests of its members in international governmental and non-governmental organizations. To this end, regular research is carried out in the field of international legislation, in the field of marketing, much attention is paid to the problems of hotel construction, their classification, and the effectiveness of capital investments.

A special contribution to the development of international tourism and the hotel industry was the adoption of the International Hotel Rules in 1981. In most countries of the world, hotel chains and individual hotels formed national hotel associations on a voluntary basis to protect professional, industry and economic interests.

The Russian Hotel Association (RGA) was established in 1997, its founders are the leading hotels in Moscow, St. Petersburg, Sochi, Ryazan, Irkutsk and other cities Russian Federation. RGA is a non-profit organization that unites hotel enterprises and other collective accommodation facilities, as well as manufacturers of goods and services for them, financial institutions, educational institutions, etc.

The main activities of the RGA:

¦ cooperation aimed at promoting the development of the domestic hotel industry, expanding and improving the quality of hotel services and promoting them to domestic and foreign markets;

¦ participation in the development of federal, regional and local regulations that meet the professional interests of the members of the Association;

¦ Establishment and maintenance of internal corporate relations that contribute to the expansion of business and professional contacts, the protection of the Russian hotel business, and fair competition;

¦ participation in the development and implementation of national and international programs and projects in the hotel industry;

¦ practical implementation of a specific program of action.

In December 2003, the RGA became a member of the International Association of Hotels and Restaurants. National hotel associations, in turn, formed a number of regional associations.

Moscow Regional Hotel Association (MOGA): On August 26, 2004, the leaders of the hotel complex of the Moscow region signed an agreement on its establishment. As the main objectives of its activities, the MOGA declares assistance in creating conditions for the effective functioning of the hotel industry system in the Moscow Region; participation in the preparation of regulatory decisions on the regulation of hotel services; participation in the development of state programs for the development of the hotel industry.

MOGA carries out:

¦ development and coordination of the implementation of the program for the development of the hotel and tourist complex of the city and region;

¦ creation, in cooperation with other interested organizations, of a unified system for preparing investment proposals for hotel enterprises;

¦ organizing the selection of investors for the construction of new and reconstruction of existing hotel facilities in Moscow and the Moscow region;

¦ development of proposals for the allocation of budgetary funds, including to individual hotel enterprises, the definition of priorities for budgetary support for specific investment projects;

¦ strengthening the system of interaction between the city hotel complex and territorial government bodies, coordinating the development of hotel enterprises and territorial infrastructure.

Of great importance for the future of the hospitality industry of the capital is the implementation of the concept of improving the management of the hotel complex of the city, the purpose of which is to form in Moscow and the Moscow region the hotel industry that meets the best international standards, using high-tech management systems and the latest equipment. This will dramatically improve the quality of service for Russian and foreign guests, achieve a higher percentage of city hotel occupancy, create additional jobs, and therefore significantly increase the flow of income to the city treasury.