What wrist watch is the most reliable. How to choose a Swiss watch How to choose a Swiss watch for men

A man of any age can afford to buy a wrist watch for men of a popular brand. After all, as you know, watches determine the status of the stronger sex and are the main attribute of a business and successful man. Currently, there is a huge abundance of wrist models: classic, strict, complex, sports, designer, luxury jewelry, chronometers, underwater, mechanical, etc.

How to choose a men's watch

When buying wristwatches, you should pay attention to several criteria that are very important when choosing an accessory.

  1. Functionality. It is necessary to understand which functions in the watch are more necessary. You might like it with backlight, alarm clock, stopwatch or calendar. Men who lead a sporty lifestyle prefer watches with a good set of functions. Sports are divided into several categories: fitness trackers, heart rate monitors, smart watches and bike computers. Watches for tourism will help the traveler navigate in time, predict weather, to measure the temperature. Such series are equipped with useful functions: barometer, compass, thermometer, altimeter, navigation, etc.
  2. The leaders in sales of sports models are such famous brands as: Garmin (USA), Casio (Japan), Suunto (Finland).

  3. Glass. When choosing a watch, you need to pay attention to the glass, which is important detail device and serves as protection for the dial. The most durable glasses are sapphire and mineral. Sapphire glass is the highest quality and most expensive. It is difficult to scratch and impossible to break. It holds up well and doesn't fade. Equipped with anti-reflective coating. Sapphire glasses are used in brands such as Orient, Swiss Military Hanowa, Frederic Constant, Epos, Grovana. The dial is marked SAPHIRE.
  4. Sapphire crystal is inferior to mineral. Thanks to a special hard coating, glass has increased strength. It is damage resistant. It is in great demand and popular with buyers. The Seiko brand releases a huge number of models with mineral glasses every year.

    The most inexpensive material is plexiglass (a type of plastic). Plastic glass is hard to break but easy to scratch. Over time, the plastic becomes cloudy. There are enough models with plastic glasses in the collections of branded brands Sacio, Tissot, Curren.

  5. Strap and bracelet. Here everything is individual. Someone prefers a bracelet made of precious metals, because such a bracelet is both stronger and more prestigious. For someone, a simple bracelet is convenient without luxury and obvious notes of high cost. Most men choose watches with leather or silicone straps. Unlike bracelets, they are not heavy and are suitable for both the younger generation and older ones. Although it has its downsides. The leather strap wears out over time. Such a belt should not be soaked in water and exposed to the influence of nature. Avoid contact with paint, chemicals and other harmful substances.
  6. Moisture protection. You should approach the choice of waterproof watches depending on your hobby and profession. Currently, almost all mechanisms are made with a waterproof function. It all depends on the exposure of the atmosphere. This factor must be taken into account when choosing a watch and purchase accessories with the maximum degree of protection. A stylish men's watch with a leather strap from Kappa is suitable for swimming. Convenient model is equipped with a stopwatch and tachymeter.
  7. Design. Men, like women, are capricious in choosing things and various accessories. When choosing a watch, the first thing the buyer pays attention to is the appearance. Among the huge abundance of watches, a business man will opt for a simple classic. Shopping should be fun, so choose accessories that will please not only the eye, but also the soul. But remember that small items look ridiculous on a large hand, just like large items look ridiculous on a thin hand.

How to care for men's watches

Do not forget that watches require additional care. The longer a man wears them, the more attached to them. In case of insufficient care, your watch mechanism may fail or even become unusable.

In order to extend the service life, you must adhere to the following rules:

  1. Do not subject the product to shock;
  2. Do not leave near equipment that is a source of magnetic radiation;
  3. Do not change the battery yourself. Take advantage of the service. If for some reason you no longer want to wear your watch, it is best to remove the battery, but not yourself. If the battery leaks, the mechanism may be damaged;
  4. Do not wear the watch in places where there is high temperature and high humidity (bath, sauna). The ingress of water into the mechanism will lead to clouding of the glass and malfunction of the accessory;
  5. Remove the accessory before going to bed;
  6. Wind up your hand-wound watch every day;
  7. Once every three or four years, you should show the watch to a specialist in the workshop. He will check the accessory for strength and clean the parts from dust.

Price policy

When going to the store, probably, everyone encountered such a feeling as bewilderment at the sight of prices. Models similar to each other differ significantly in price. With what it can be connected? First of all, you pay for the brand, image, advertising, brand, prestige and history, and not for the quality of the goods. Expensive does not mean quality, and a quality thing can be quite inexpensive. You can buy original high quality branded watches at a reasonable price. The so-called budget models are represented by the most popular brands from well-known manufacturers of Swiss, Japanese, Italian, Korean, French, American companies: Breda USA, Braun, Apella, Aplessi, Candino, Daniel Wellington, Fossil, Adriatica, Haas, Garmin, Mondaine, Romanson , Sector, ODM, Timex.

The brands of expensive and prestigious accessories are the following brands: Claude Bernard, Tissot, Kolber, Longiness, Rado, Baume @ Mercier, Hamilton.

Fans of very expensive brands should pay attention to global companies: Epos, Maurice Lacroix, Tag Heuer, Frederigue Constant, Seiko.
The leaders in sales of exclusive watches are: Rolex, Vacheron Constantin, Patek Philippe, Cartier.

Rating of the best men's watches in 2018

In the ranking of the best watches for men, one of the first places is occupied by the Casio brand. The Japanese brand Casio is the most famous company for the production of high quality watches. Casio offers a huge selection of durable modern accessories for every color and taste. Prices range from modest to sky-high, as, indeed, in any reputable the best side, companies. Inexpensive Casio G-Shock watches made of high-strength material are very popular. Strong and powerful waterproof glass reliably protects the dial and mechanism from impact. Casio products are very versatile. Thermometer, world time, calendar, stopwatch, digital compass, bright illumination, shockproof case are the main components of the movement. The strap is made of soft leather, does not cause allergies and does not rub the skin of the wrist. Casio G-Shock is a great choice for an active man.

Swiss Mititary Hanowa. One of the best watch options with a relatively inexpensive price. The approximate cost is 18000-26000 rubles. Thanks to the tachymeter function, you can accurately calculate the distance traveled to a fraction of a second. The glass contains sapphire, which is resistant to scratches and impacts. With models of this brand, you can dive into water and not be afraid to damage the quartz movement and stainless steel case. Products are equipped with illuminated hands, chronograph, stopwatch, date display. Swiss Mititary Hanowa is an excellent choice for climbers, athletes and scuba divers. The strap fits snugly to the wrist, without causing irritation and allergies. The rating of this watch is growing every day.

Atlantic Swiss men's accessories with a winding function will undoubtedly please a successful and self-confident man. Representatives of the stronger sex prefer this brand more and more often, despite the expensive cost, about 70,000 rubles. Body made of stainless steel. The glass is very durable with an anti-reflective coating. The sapphire dial and leather strap fit beautifully on a man's wrist.

Orient. Quality, stylish appearance and affordable price - all this is inherent in the company, which occupies one of the leading places in the Japanese industry. Orient manufactures all sorts of models with a variety of features. This elegant watch is made of stainless steel and durable mineral glass. The quality based on Swiss technology and the design of the accessories are recognized as a masterpiece by outstanding manufacturers. According to brand lovers, Orient has no flaws, the mechanism is reliable and accurate. The body is made from various materials: gold, brass, ceramics, non-ferrous metal alloys. Products can be purchased for a fairly small amount, which is one of the advantages of the accessory. Orient is a symbol of a real man. The cost of the goods is from 2000 to 70000 rubles.

Products from the Romanson company will be able to satisfy the most capricious man. In the manufacture of mechanical South Korean accessories, Swiss components are used. Japanese parts are used to operate quartz watches. Due to this mix, the company launches mechanisms on the market at affordable prices. Models of the Romanson brand correspond to quality and hold firm positions in the world market. Every year the company presents new exclusive models: a limited edition of Marigold gold items, a collection of ultra-thin watches with a precious Eleve mechanism, classic Phil.

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It would seem that now, when everyone has a mobile phone, watches should go by the wayside. However, their popularity does not fall. Watches are also worn by popular movie characters, like James Bond, and royalty. After all, besides being a stylish and beautiful accessory, watches have an undeniable advantage: they are always at hand (more precisely, on the hand). But wrist watches, especially mechanical ones, are not the cheapest pleasure. The TAM.BY team together with Vladimir Molodkin, manager of the Wind of Time online watch store, found out how to choose the right ones and not miscalculate.

The first wristwatch appeared in the 16th century. And then they were worn exclusively by women, and then only because the watch looked very beautiful on fragile female wrists. More than a century passed before they were appreciated by men: the convenience of wrist watches over pocket ones played a role.

Although in modern fashion there are unisex models that will suit both sexes, the tradition of dividing watches into men's and women's watches has survived to this day,” says Vladimir. - It is believed that a large dial and a wide strap look bulky on a thin lady's hand, and, conversely, an elegant narrow bracelet can look ridiculous on a man's wrist. Therefore, when choosing a watch, be sure to try them on.

The most important and the first question to be asked to a specialist is: “what kind of mechanism does a wristwatch have?” We will not take into account watches with an electronic dial, but consider two main types: mechanical and quartz. The main difference is what is used as an energy source. For quartz watches it is a battery, for mechanical watches it is a coil spring. Of course, both of them have their pros and cons, although outwardly they can be difficult to distinguish.

Quartz

pros: Low cost, light weight, shock resistance, they start only when the battery is changed, they show more accurate time (deviation in accuracy up to 20 seconds per month).

Minuses: completely dependent on the battery, can go astray at temperatures below 6 and above 40 degrees, repair depends on the availability of spare parts (if they are no longer produced, you will have to change the entire mechanism).

Mechanics

Pros: Battery-independent, reliable, less susceptible to temperature fluctuations, status indicator, high maintainability.

Minuses: high cost, regular care (once every 3-5 years you need to clean and lubricate the mechanism), you need to wind it manually, a rather high accuracy error (from +40 to -20 seconds per day).

When choosing mechanics, you need to pay attention to the presence of automatic winding. It reduces the error in the accuracy of the watch, but at the same time makes the case heavier, and it is more difficult to repair it. In general, with proper handling, mechanical watches can last so long that they become a family heirloom, - smiling manager.

In order not to have to guess on a camomile, you need to think in advance what kind of “frame” you want to wear on your hand. Of course, bracelets made of metals, especially precious ones, look more prestigious, and we can not talk about durability. However, some may find them difficult. Then straps from various materials come to replace: leather, plastic, silicone. If the last two are more suitable for young people, then the leather strap is a classic. However, it must be remembered that the skin, like all natural, is affected by environment, so it can not be wetted, avoid stains and so on. Even despite all the precautions, the leather strap will have to be changed in a year or two.

When choosing between a strap and a bracelet, consider how often you will wear your watch. A metal bracelet can weigh more than 100 grams, and given the weight of the case, it can be very hard on the wrist. If you stopped at the strap, then remember that when replacing, you need to take into account the width. If you cannot find exactly the same, then choose one that is wider by a maximum of 1 mm. But you should not buy a narrower one, otherwise the watch may hang on your hand, - specialist warns.

First you need to determine what functions in the watch are vital: do you need a calendar, a backlight, or maybe an alarm clock? These requests can be based on the selection.

For a mechanical watch, one of the mandatory functions is a power reserve indicator. It shows how much time is left before the watch stops and when it needs to be restarted. In general, watches are most often chosen according to the nature of a hobby or profession. Travelers always look to see if there is a world time indicator: it allows you to switch to the time of other time zones. Athletes prefer chronographs, that is, watches with a stopwatch, and businessmen ask about the "perpetual calendar".

Glass acts as "armor" for the watch dial. Three types are now considered the most popular: plastic (plexiglass), mineral glass and artificial sapphire. Sapphire glass is considered the highest quality and, accordingly, expensive. It is almost impossible to break and very difficult to scratch, and it does not become cloudy. Mineral glass, which is also called artificial crystal, is the most commonly used material. It is inferior to sapphire in terms of quality and durability, but it is many times superior to plastic in the same parameters. It is easy to replace, and therefore the demand for watches with such a “screen” is quite high. Well, plastic, of course, is the cheapest material, but with its own advantages. For example, it is difficult to break, which is why plexiglass is often chosen by children and athletes.

Tip 6. Waterproof or waterproof - be careful!

Today, almost any watch is made with protection against moisture. But the degree of tightness is different, so if you are sold a "waterproof" watch, ask how many atmospheres they can withstand. The minimum degree of water resistance implies accidental exposure to moisture (for example, rain or water when washing hands). The maximum can withstand scuba diving - however, no more than two hours.

A watch is an accessory that will please the eye and cause a sense of pride. But only if the owner likes them. If the soul lies in simple classic or designer fuchsia colors, and someone advises: “Choose a Rolex, it’s cool!”, you don’t need to listen to anyone. The main thing to remember is that any purchase should bring pleasure and a desire not to part with it.

Appearance is the first thing a person pays attention to when choosing a watch. And often it is the design of the watch that becomes the decisive criterion when buying. If the client cares about style, he will always choose an accessory that fits this or that image. That is why they often buy several watches to combine with different clothes.

Swiss watches are the best in the world. Watch brands from Switzerland do not need to prove the quality of their products, which has already become an axiom. If the question arose - to buy a Swiss or any other watch, the choice is obvious.

But choosing a brand and model from the whole variety of brands is more difficult. You need to navigate the prestige rating of watches and the features of different manufacturers, know the differences between male and female models, understand the pricing principles of elite brands.

There is no single clear ranking of the best Swiss watch brands. Specialized magazines make their own ratings every year, but they are constantly changing and depend on the audience, novelties on the watch market and even fashion trends.

Prices, popularity, mechanism improvements, brand history, production principles and other features affect the prestige of the brand, but do not completely determine it. There is no clear answer to the question, which is better - a luxurious quartz bracelet watch with diamonds from Bvlgari or a laconic elegant Vacheron Constantin with a hand-assembled caliber, if they have the same price? Or who is higher in the ranking - the young brand Maurice Lacroix with the best retrograde movements in the world or the well-known brand Longines, which has been around for two hundred years?

Classification of the best Swiss watches

This does not mean that Swiss brands cannot be classified. There is an approximate rating of watches by category, which you can focus on when choosing. The best, highest categories are premium, luxury and super premium, also known as haute horlogerie or haute horlogerie. Within these categories, brands compete with each other.

Based on this classification, the best Swiss Watches produced by brands from the haute horlogerie category. There are relatively few of them. Undoubted leaders are Audemars Piguet, Patek Philippe and Vacheron Constantin. Also in this category, according to the versions of many ratings, are Jaeger-LeCoultre, Blancpain, A.Lange & Sohne, in many ratings the brands Breguet and Richard Mille fall here.

The luxury category includes no less high-quality, reliable and accurate watches from Swiss manufacturers - these are the famous Rolex, Omega, Chopard, Hublot, Cartier. Luxury watches are called Glashutte, Breitling, Zenith, IWC. It is impossible to say which brand is the best of this category. Rolex is the most popular brand and makes the most accurate watches. Breitling specializes in sports and professional models, while Cartier produces elegant decorative watches with a distinctive style. Each brand has its own characteristics and its own audience, which considers it the best in a certain category.

Premium watches are an order of magnitude lower in cost and prestige than luxury and super-premium products. Nevertheless, it is also a reliable, stylish and status watch, one of the best in the world. These include the brands TAG Heuer, Maurice Lacroix, Longines.

How to choose the best watch

This classification is not an unambiguous rule, but rather a flexible system. Each brand has successful and unsuccessful models, watches with different functionality, design and cost. A certain model from a luxury brand may be better in certain characteristics than a watch that belongs to haute horlogerie. Watch companies change their principles, directions of development, philosophy. In addition, fashion trends in watchmaking change more slowly than in many other areas, but still they change too. Therefore, brands can move from one category to another.

Thus, you need to choose the best Swiss watches for yourself not only on the basis of ratings. It is important to adequately assess the status and financial possibilities, take into account the lifestyle, focus on the tastes and needs in the functionality and design of watches.

What is the best watch for a man

A man should have at least three pairs of watches: suit for special occasions, casual and sports. When choosing a new watch for a man, one must first of all take into account their purpose: models for an evening out, for sports and outdoor activities, and for every day differ significantly. Experts advise buying watches for different occasions from different brands, as most manufacturers have their own specialization. In addition, the wider the choice, the more opportunities to find the perfect model.

When buying a watch, pay attention to the materials. The main materials for male models are gold, steel, less often platinum and titanium. Some brands widely use innovative materials in men's collections - carbon, rubber, zirconium oxide and others.

Active and practical men choose steel models from high-quality 904L alloy. Buyers with conservative tastes prefer white or rose gold. Yellow gold is used less often in men's collections and is more associated with women's watches, but some brands have worthy masculine models from this alloy. Platinum watches are the choice of the most demanding connoisseurs of watchmaking art. Models made of new materials are suitable for those who like to experiment and value functionality over prestige.

When choosing a strap or bracelet, you need to take into account the lifestyle of a man and the expected duration of wearing a watch. The metal bracelet is more durable, it is not afraid of moisture and mechanical damage. But a watch with a bracelet is a little heavier. In addition, the length of the bracelet is not adjustable, if necessary, the master can reduce it. Watches with leather straps are more comfortable to wear and look more elegant. But they must be handled with care, as the skin suffers from moisture, it can be scratched or torn.

Men primarily value functionality in watches, not design. They rarely consider quartz pieces and prefer more sophisticated and prestigious mechanical models.

When choosing a watch, pay attention to the features of the caliber, additional features, and improvements. A universal option - a model with a time display and a calendar without "bells and whistles". A sports watch is handy to have a chronograph and tachymeter scale, but only if those features are really needed. If a man is often on business trips or travels, it is advisable to choose a watch with dual time.

Models with complex improvements - such as a tourbillon or a repeater - should be bought only by true lovers and connoisseurs of watchmaking, for whom a watch is not so much a practical device or an element of prestige as a work of art.

Although the design is considered last when choosing a men's watch, it also needs to be paid attention to. The main dial colors for men are classic black or white. If you need variety, then many brands have options with other discreet colors - dark blue, gray, silver, brown dials.

The shape of the case, the design of the dial, the presence of decorative elements and other design features can be chosen based only on taste preferences. But when choosing a case size, you also need to consider the width of your wrist. For a medium-sized hand - about 20 cm - a standard watch with a diameter of 40-42 mm is suitable. For men with a thin wrist, it is better to choose small 38 mm models so that they look harmonious and do not emphasize this feature. And on large hands, a massive watch with a case size of 44-46 mm looks better. When choosing, remember that a wide bezel visually reduces the size of the watch.

IN last years men pay less and less attention to the selection of the size of the wrist. The only strict rule is that the body arms should not protrude beyond the arm.

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The cheapest Swiss watches

The most budget brand of the highest categories of Swiss watches is Longines. This premium manufacturer has the most models in the price range of 1-2 thousand dollars. The next brand with relatively inexpensive watch collections is Omega from the same premium category, its prices start from 2-3 thousand dollars. At this price point, watches are made entirely of stainless steel and are rarely set with precious stones, with a few exceptions.

Relatively inexpensive Swiss watches can be chosen from the brands TAG Heuer, Tudor, Bvlgari. Several affordable models under 5 thousand dollars are in the professional collections of IWC and Breitling.

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Where to buy swiss watches

You need to buy original Swiss watches in branded boutiques or official representative offices. It is most convenient to use large portals for the sale of watches, which contain information about different stores and sellers. In this case, you do not have to choose options with good prices, convenient location, wide range and availability of the desired models.

The portal site offers services for the sale of Swiss watches. The site presents the best brands and all available models with a convenient filter by different characteristics. You choose the watch you like, and we take care of the rest and even deliver the purchase to any point within the CIS. You can also buy watches in our offices in Moscow and St. Petersburg.

Where to sell swiss watches

It is also more convenient to sell second-hand Swiss watches through a large service, and not in a pawnshop or buying up. Fill out the form on the website, indicate the basic data about your watch, and we will contact you immediately We guarantee a fair price and a deal on the same day.



Currently, the world annually produces more than a billion watches - mechanical, quartz, electronic, digital. This means that many of us have multiple copies. And if for women a watch is one of the many and often optional accessories, then men treat them with reverence. They closely monitor the assortment of their favorite firms, try to buy a model better than it was, and thereby voluntarily or involuntarily demonstrate their social growth. Well, if it's time to update your collection or give a gift to your loved one, check out our rating of the best watch brands - it includes manufacturers of both inexpensive but high-quality movements, as well as brands for very wealthy people.

Best Inexpensive Watch Brands for Men

3 Q&Qs

Best price
Country: Japan
Average price: 3,000 rubles.
Rating (2019): 4.7


Compared to competing companies, Q&Q is less well-known, but it is she who is completely focused on the production of budget products. This is the case when a low cost gives rise to unintentional moderation, conservatism with a touch of classics or seasoned simplicity. Buying such watches will not be considered bad manners for people of “great prosperity”, since outwardly almost all of them look rich. A good example of this is the analog version of the Q&Q A436-401 watch with a dial and a bracelet made to look like gold and silver.

Q&Q also produces a series of rubberized watches designed for outdoor activities and sports: an example for this segment is the Q&Q DG04-001 model.

Advantages:

  • the company is focused only on the production of budget products;
  • moderate design solutions, often making watches expensive;
  • the presence of a line of sports models.

Disadvantages:

  • not detected.

2 Diesel

Abundance of original models
Country: Italy
Average price: 11,000 rubles.
Rating (2019): 4.8


The Italian firm puts a lot of emphasis on creativity. The model range of wristwatches from "Diesel" is a solid originality, which is expressed not only in the shape of the dial or the materials used, but even in the banal color scheme or filling the space of the chronometer. Here you can find everything from classics on leather straps with a moderate analog dial (a good but expensive example: Diesel DZ1145), ending with very bold concepts like the budget Diesel DZ4310 or digital quartz DZ7187.

Along with creativity, the company also endures good quality wrist watch. Users (mostly) respond positively to the experience of using their products, however, they note a certain satiation with the appearance that comes after a long time of use.

Advantages:

  • a variety of models suitable for absolutely any style;
  • sustained quality, corresponding to the status of the company;
  • a large number of budget models.

Disadvantages:

  • sometimes creativity is satiating.

The best watch manufacturers

The list of the best wrist watch manufacturers is very long, but even from such a variety one can single out the most colorful representatives.

Rolex. A Swiss company whose name is known even to small children. From time immemorial, it has been producing premium watches worth more than one thousand dollars. Every year, the watch models of this company diverge in the amount of approximately 500 thousand copies.

hublot. Quite a young watch brand from Switzerland, created specifically for the premium segment. It features a unique design of the dial, for which it has received worldwide fame. The overall style of products is defined as "fusion" - freedom of variation appearance, which combines many directions.

Casio. Japanese brand, the launch of which took place in 1946. In the manner inherent in the Japanese to adapt to technological trends, the company made a successful attempt to enter the market of mechanical (electronic) watches, where to this day it maintains a strong leading position in the middle and premium segments.

Citizen. Japanese watches of the middle price segment. They went into production in 1930. A distinctive feature of the company's products is a commitment to the old style, combined with versatility.

Tissot. The Swiss grand watch manufacturer of medium and premium classes, which is an icon of good taste and status. If Rolex is aimed more at a frilly demonstration of wealth, then Tissot is focused on subtly emphasizing the importance of the owner.

1 Casio

The best quality of manufactured products
Country: Japan
Average price: 9,000 rubles.
Rating (2019): 4.9


Casio produces a variety of products aimed at consumers of all income levels. However, in one component they do not occupy: despite such a strong ranking of products by cost, they always achieve from wristwatches if not perfect, then close to it.

As for the lineup, diversity also prevails here: from classic analog watches like the Casio LIN-169-2A to the “space” Casio Edifice EFR-303D-1A, customized with an interesting dial in the form of a world map and combining the functions of an alarm clock and stopwatch. Today it is perhaps one of the most reliable manufacturers of inexpensive watches for men.

Advantages:

  • an extensive range;
  • coverage of several price segments at once;
  • high quality products;
  • a large number of interesting design solutions.

Disadvantages:

  • not identified.

The best watches of the middle price segment

5 Swiss Military Hanowa

High popularity. Collections for every taste
Country: Switzerland
Average price: 11,000 rubles.
Rating (2019): 4.6


A non-trivial Swiss company, whose history is worthy of retelling and a considerable degree of admiration. Before the fundamental change in concept, this company was called Hanowa, which was formed by a combination of the name of the founder (Hans Noll) and English word watch. Having existed in this variant until the beginning of the 90s, the brand managed to make a lot of noise - watches were produced in any way, up to visualization for clips, pendants and small pendants.

However, the lack of demand forced the company to drastically reconsider the concept of further development, and after a short pause, a new "classic" player appeared on the market - the Swiss Military Hanowa trademark. Produced by the order of the Swiss army, the watches of this company quickly overcame the "professional" barrier, becoming mega-popular among the mass consumer. The main advantages here are the average price level, an abundance of collections (both quartz and electronic), as well as a catchy, laconic design.

4 Emporio Armani

Product durability. Huge design variability
Country: Italy
Average price: 12,000 rubles.
Rating (2019): 4.7


Emporio Armani is another trend of the famous Italian designer, incorporating the same originality, elegance and sophistication that pervades every new collection master's clothes. Initially, this brand had to accept the struggle imposed by electronic (at that time super popular) wrist watch, whose superiority could be reversed only by a non-trivial approach to their own production. Armani went in the right direction, choosing as a tactic relying on ancient traditions and the custom of skilled craftsmen who were not afraid to experiment and embody new combinations in miniature products.

The result of all this was a huge collection of men's watches for every taste - from strict, almost "commander's" models to unpretentious and easy-to-perceive fashion designs. Users overwhelmingly approve of the brand's activities, noting in the reviews an acceptable price and a high degree of durability of the finished product.

3 Orient

The best line of classic wristwatches
Country: Japan
Average price: 20,000 rubles.
Rating (2019): 4.7


Japanese company founded in 1901. Unlike competitors within its own country, it specializes exclusively in the production of wristwatches, which naturally bears fruit. Production covers all price levels: the starting cost for the models is about five thousand rubles and reaches an impressive one hundred thousand (note: the ORIENT EL02003H model and identical ones). As for the conditional representatives of the middle class, here we can note, in general, a pleasant appearance - the company is much on bold decisions that not everyone likes, but the adherence to the classics in this case turned out to be unshakable. Visual representatives: analog ORIENT EL05002B and ORIENT DE00002W, made in basic steel color. As a result, we have another interesting brand that is popular with domestic users.

Advantages:

  • coverage of almost all price levels;
  • the predominant classic look of wristwatches.

Disadvantages:

  • controversial decisions on the appearance of some model lines.

2 Citizens

The best combination of price and quality
Country: Japan
Average price: 30,000 rubles.
Rating (2019): 4.8


Another worthy representative of the Japanese side in the hard work of making watches. As in the case of the leader of the rating, Citizen are among the elite manufacturers of products of the highest quality, but also focused on the middle price segment. This includes models with a more classic look, not distinguished by versatility and bold decisions. A clear example of a representative of the middle segment can be considered Citizen AW1231-07E - a watch on a leather strap with an analog dial, powered by solar batteries. This is a discreet classic, moderately elegant, but very technological and practical. The complete opposite of it is the elite analog model Citizen AS4025-08E, saturated (or even oversaturated) with small chronometer elements. And even if the last example belongs to the premium class, all this objectively reflects the breadth of the model range.

Advantages:

  • more than 1000 watch models in stock;
  • adapted solar power system;
  • a wide range of prices (from budget to expensive models).

Disadvantages:

  • not identified.

1 Tissot

Extensive range. Choice of Experts
Country: Switzerland
Average price: 28,000 rubles.
Rating (2019): 5.0


Wristwatches from Tissot are positioned by many as representatives of the highest price segment, but this is only partly true. Despite more than a century and a half of the company's history, Tissot has always been distinguished by moderate demands in terms of price (compared to the same Rolex). In turn, users received almost indestructible watch models created to the highest quality standards. In this line you will not find pretentiousness and riot of creativity - everything here is designed in a conservative classical style and is not without a glimmer of luxury. As evidence, we can cite several opposite, but worthy models from an extensive line: a wristwatch on a leather bracelet Tissot T035.617.16.051.00, as well as steel and gold Tissot T031.410.22.033.00 made to match the color scheme.

Advantages:

  • an interesting lineup with a predominance of calm (not pretentious) luxury and conservative design;
  • compliance with the highest quality standards;
  • virtually indestructible clockwork.

Disadvantages:

  • not detected.

The best premium watches

4 Vacheron Constantin

The most titled brand. Unique jewelery finish
Country: Switzerland
Average price: 5,000,000 rubles.
Rating (2019): 4.6


At one time, the owners of products from Vacheron Constantin were Napoleon Bonaparte, Queen Victoria, Alexander II and Princess Diana. The commitment of the royal nobility to this brand is easily explained: at the beginning of the 20th century, it was the first to use precious alloys - palladium, gold and bronze in the production of mechanisms, thereby increasing the accuracy of their movement. At the world's first competition from the Geneva Observatory, the Vacheron watch was recognized as the most accurate and received a gold medal. Soon the company received the right to apply the Hallmark of Geneva to its offspring as a symbol of their technical and aesthetic perfection.

The masters of the watch house spend from 3 to 6 thousand working hours to create luxury items, and jewelers require 20 thousand at all. There is nothing to say about the quantity and quality of premium materials: for example, for the Kalista watch, it took 140 g of 18k yellow gold and 118 white baguette diamonds of 130 kt. The copy was sold for 5 million dollars, but today it is worth almost 11. This is an example of how an expensive purchase is actually a long-term investment in the future.

3 Richard Mille

The most expensive serial watch in the world. The technical complexity of the mechanisms
Country: France
Average price: 11,000,000 rubles.
Rating (2019): 4.8


Among reputable firms with a long history, the young French brand, named after its owner Richard Mille, looks like a daring teenager at an aristocratic reception. He is only 20 years old, and the average cost of one Richard Mille chronometer is 170,000 euros. This is a lot even for the most eminent Swiss manufactories. And what is remarkable, at least 6,000 copies are manufactured and sold per year - even the fabulous price does not stop connoisseurs from buying them! What makes them take such a step, bypassing the recognized masters?

The uniqueness of watches from the French company lies in the use of avant-garde ideas, high-tech materials and the latest processing methods. In other words, Richard Mille doesn't go down the road by offering gold chronometers set with diamonds. the highest standard- these models are just the most budgetary in its range. The most valuable options here are those in which it was required to use the maximum of human inspiration, attention to detail and professionalism. For the same reason, Richard Mille was the first to decide on the use of materials that were previously considered unsuitable for the watch industry: carbon nanotubes, hardened ceramics, elastomers. Add to this list crash-testing by the most eminent athletes (Rafael Nadal, Johan Blake, Jean Todt, etc.), and the presence of several zeros in the price tag becomes quite understandable.

2 Hublot

High quality of manufactured products
Country: Switzerland
Average price: 80,000 rubles.
Rating (2019): 4.9


Representative of an extensive Swiss family of watch manufacturers. Despite the relatively recent appearance on the world market, the popularity of the Hublot brand can be compared with the eminent "oldies". A distinctive feature of the brand is the combination of the incongruous - this is how you can characterize the style that all watch models without exception represent. In addition, the approach to creating the geometry of the dial is also interesting - Hublot presents many forms and variations, sometimes successful, sometimes not very good. But nevertheless, the fact of searching for a new, original and unhackneyed solution is worthy of praise. Yes, watches are expensive, but those few of the Russian users who own them, and experts agree on the quality factor of the brand as a whole.

Advantages:

  • constant search for non-standard solutions;
  • a combination of the new with the already proven old;
  • excellent product quality.

Disadvantages:

  • missing.

1 Patek Philippe

Favorite brand of the world elite. High authority and eminence of the brand
Country: Switzerland
Average price: 500,000 rubles.
Rating (2019): 4.9


The legendary Swiss company Patek Philippe is the manufacturer of the most expensive watch movements: the cost of its initial Calatrava line starts at $11,000, and in 2016 a wrist model with its own label was auctioned for a record $11 million. The chronograph that made history was born in 1943 and became the first mass-produced device with a perpetual calendar function. It is noteworthy that a total of 281 copies were made, all were made of pink gold and only 4 of them received a metal case. One of them caused a sensation in the watch world.

The company, from its inception in 1839, initially focused on the luxury market. One of its founders - Jean Philippe - was engaged in the development of new models, and the other - Anthony Patek - attracted influential customers, including monarchs. Both of them did an excellent job: Patek Philippe owns hundreds of patents, and among its clients are the most eminent people in the world. So, in Russia, her watch was seen at Vladimir Putin, Yuri Luzhkov, from foreign celebrities they are worn by Nicolas Sarkozy, Paul McCartney, Bill Gates. Over the entire period of its existence, only 600 million serial movements were produced under the brand, so the possession of one of them allows you to join the elite caste.

The best sports watch

3 Luminox

The most comfortable sports watch ever. The presence of backlight
Country: USA
Average price: 14,000 rubles.
Rating (2019): 4.7


The American trademark Luminox was founded in 1989, when the company's permanent boss Barry Cohen received a patent for the right to use the Swiss LLT technology. Its essence was the ability to illuminate the watch dial - a very practical function for night voyages or deep-sea diving.

The first collection of Luminox watches went on sale in 1993 and made a great impression on diving enthusiasts and people close to military service. This was followed by large government orders to equip the US military forces with special versions, the development of new, very inexpensive collections and the long-awaited entry into the world market. Today, the Luminox brand is still one of the most sought after among athletes of any orientation. The main advantages of these watches are comfort, showiness and the absence of everything superfluous, which is reflected in the positive feedback from consumers.

2 U.S. Polo

Best price
The country: USA (made in China)
Average price: 4,000 rubles.
Rating (2019): 4.8


The manufacturer of classic quartz watches is also a very strong opponent in the fight for supremacy in the category of sports devices. It is worth recognizing that the sports series from this brand is not as popular as that of a direct competitor in the category, but in general it is in stable demand among the active population. The flagships of the line - U.S. Polo Assn. Sport Men "s US9061 and U.S. Polo Assn. Sport Men" s US9057 - are rubber watches with a wide and interesting dial that includes analog and digital displays for displaying time and additional indications (stopwatch and timer). Reliable mechanism, good lighting and overall design makes you think of the company in an exclusively positive way, which, in fact, is what happy users and many experts do.

Advantages:

  • low price for models;
  • interesting design decisions;
  • high-quality Japanese movements (according to some reports, supplies are from Casio).

Disadvantages:

  • not so popular brand.

1 Casio

The most popular line of sports watches
Country: Japan
Average price: 9,000 rubles.
Rating (2019): 4.9


Casio once again takes the lead in the category, this time for sports watches. There really is something to be proud of here: despite the almost flawless production of classic models, the Japanese did not stop there, but went further and relied on the development of special series for physical activity. What is worth mentioning is one line of G-Shock, which for more than five years of history has gained incredible popularity among sports fans from all over the world. Of course, there are other representatives in the company's lineup, but it was G-Shock that achieved more success. As for the rest, enough was said about Casio even in its first appearance in the rating and, obviously, it is not required to repeat.

Advantages:

  • the punchy G-Shock line is the most popular series of sports watches in the world;
  • great brand quality.

Disadvantages:

  • not identified.

How to choose a good watch

A brief digression into the world of wrist watch brands does not give a clear certainty on the choice of a particular model. Therefore, we recommend that you pay attention to the following important characteristics:

  • The form. It's no secret that each person has an individual body structure, including wrists and hands in general. If you have a wide wrist, then you should give preference to a watch with a narrower strap, which will visually reduce the size of your hand. However, if the wrist is narrow, then in this case a watch with a strap of any width will suit you.
  • Style. In this matter, it is better to build on a more preferred appearance. Moderate classic models are suitable for business style, while casual watches accept watches of any direction.
  • Color scheme. Everything is simple here - bright personality requires bright design. However, for men, it is better to pay attention to neutral watches in gray, black, steel, gold or a combination of colors. For women, there is no such restriction, but there is a chance of overdoing it in the presence of a decorating "husk".
  • Mechanism type. At this stage, there are three types of clockwork: the ancient mechanical, the good old quartz and the innovative electronic. Which one to choose is up to you. However, the most common and, at the same time, reliable is precisely the quartz-type mechanism.
  • Brand popularity. Not fatal, but a very important aspect, on which the performance of purchased products may depend. Of course, the brands listed in the rating are not exhaustive (at least, Japanese Seiko or Swiss Certina can also be included here). But when choosing a watch from another company, ask for a mandatory certificate of quality.
  • Price. A standard parameter for all products, which does not at all reflect the real state of affairs on the market. Even cheap watch models can last for decades. The main condition is proper maintenance and elementary accuracy when using.
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